Business Communication with Connect Online Access 13th edition
ISBN:0073403210
ISBN13:9780073403212
Publisher:McGraw-Hill
Authors:Kathryn Rentz, Rentz, Paula Lentz
Business Communication with Connect Online Access Description
Lesikar's Business Communication: Connecting in a Digital World 13 Edition This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.